Our Vision and Mission

Our Vision

To provide the ultimate in luxurious sleeping, bathing and dining comfort and style to enrich lives globally.

Our Mission

To provide high quality, comfortable and stylish household textiles to our customers globally through an innovative, ethical, inspired and world-leading organisation and to educate our customers on the benefits and care of our products.

Our Core Values are:

  • Growth of business and people
  • Customer focus
  • Market leadership
  • Quick response
  • Innovation
  • Learning
  • Care for community and environment
  • Honesty and accountability
  • Respect
  • Utilisation of resources
  • Continuous improvement
  • Have fun