By Camilla Swart
How would you choose colours for new products? The array of tones and shades is mind boggling and predicting what will be suitable for bed linen is a daunting task. Well, at Linen Drawer we aren’t easily daunted and, deciding to add colour to our range of Egyptian cotton percale, we set about making the choice in a methodical and analytical manner.
Trends identified were Plants/Nature, Nautical/Sea, Opulence, New Nostalgia and Traditions Reworked. Colours associated with these were varied but the emphasis throughout was on deep natural colours. The inspiration was taken from the plants, water, stones, minerals and animals that surround us.